To consider how the conversation partner can easily track these positive effects already in the letter and in the phone call and how he will feel they in the enterprises. Step 5 which makes quantity BBs new customers over the phone is a volume business. We will only to win a certain percentage of interlocutors for the concern. The bandwidth of this number can be estimated already well after the first 100 phone calls. In many cases, she will move between 15% and 35%. With this number, the personal amounts factor is now known. And it is clear how many telephone contacts per week are required to achieve the planned number of appointments.
These five steps taken into account, so will the probability of a Yes, I want”of potential customers significantly larger. Sellers who are faced with the task to win phone customers can sell smarter with this “approach increase not only their probability of success, but also their own error rate reduce. And therein lies the key to excellence in telephone sales in the B2B. FYI: Christian Kalkbrenner Dipl.-kfm. (univ.), restructured numerous companies and helped them with powerful market concepts to new successes. He is author, consultant, Manager, speaker and since many years expert for growth and high-speed-marketing. in 1992, he founded the eponymous consulting firm headquartered in Lindau. It is focused on, to advise companies on growth issues, to accompany and to implement operationally the joint concepts.
His clients include majority leader, that want to expand their position in the market regardless of whether they are in growing or move shrinking markets. “Christian Kalkbrenner, Ralf bearing manufacturer’s latest books: the bamboo code grow faster than the competition”, BusinessVillage Verlag Gottingen (ISBN: 978-3-938358-75-7), 2008 price: 21.80 euros. “Christian Kalkbrenner: high-speed-marketing in just 7 days to a resounding market approach”, BusinessVillage Verlag Gottingen (ISBN 978-3-938358-98-6), 2009 price: 24.80 euros. Contact: Kalkbrenner consulting Christian Kalkbrenner holder Gstaudweg 72 88131 Lindau Tel. 0 83 82-409 301 fax 0 83 82-409-302 E-Mail: