Such conception is reaffirmed by Reads (2000, p.30) when says that: The proper economic interests are confirming that today it is preserved in attendance to the requirements of the tourism, the great one modern industry, that maneja incredible amounts while it goes forging in the visited small farms, defining images to the times, reviveds and of apt regional cultural peculiarities to be always despertando the curiosity of the eager travellers of new features. Therefore They are Jose de Ribamar to be considered as an excellent example of who knows to preserve its natural and cultural patrimony, using to advantage, also, all its tourist potential (ecoturismo, artesanato, local gastronomia and religious tourism) in sufficiently responsible way, as it affirms the news of the City hall of Are Jose de Ribamar (2009, P. 22). However, making a rocking of the tourist sector of So Lus, the former secretary of tourism of the State, Martins Joo Grandson, in interview to the Cazumb Periodical (SECRETARY, 2009, p.3), says that: If it cannot deny exactly that the sector of entertainment of the maranhense capital has not evolved, that is the short steps. But, it is clearly, that still it needs to improve very to take care of of satisfactory form all that it searchs. Therefore if the demand exists, what it is lacking is investment in this segment that has grown each time more. In this direction, it is opportune to detach, that some forms of entertainment in the city exist, such as the diverse houses of shows spread by So Lus; the festivals, as the Maranho Forr Fest, the Expoema and the Festival of Summer, that englobam different rhythms and had started to be part of the fixed calendar of events of the city; as well as micaretas, as it is the case of the Marafolia, that already happens has 15 years in the city, and significantly increase the flow of tourist in the place.