Letters and newsletters in comparison: A direct comparison between mailman and newsletters clearly benefits of the newsletter: the efficiency of the newsletter is higher because higher relevance, improved response rates and a detailed success control can be achieved at a considerably lower cost. The advantages of newsletters at a glance: 1 increase response rates as a general rule: the higher the response rate, the better reaching the target group with its range. While conventional post a small percentage with an average 0.5-3% to the respective programme, respond to a personalized, individual content newsletter filled with with a rate of 5-7% on average more than twice the number of addressed. 2. speed and timeliness of establishing a high-quality customer information pass to arrive at the receiver including printing and shipping an average one to two weeks. Electronically, however, can the content within one to two days maximum be created and reach a few seconds after sending the email of the recipient’s mailbox.
The big advantage is the ability to respond quickly to events. For example, The current financial market crisis has entrepreneur with many problems faced personnel reductions, Bank negotiations, etc. 3. evaluation of marketing activity of each electronic newsletter delivers the shipper-valuable information that can be evaluated in contrast to the traditional post using specific statistical functions and harnessed for the next shipment. This allow meaningful analysis of the behavior of the recipient: how many recipients have received the newsletter? What contributions have interested readers? What reader reactions were there? How often do I forwarded the newsletter? Customer magazine by mail will be sent on the other hand, the insurer has no options percentage to understand how many recipients the mail actually received, what topics they particularly interested in have and whether they have recommended the company.
4. profiling and data mining permit the above possibilities for evaluating information – especially click – and on registration rates for the individual contributions – a compilation of individual customer profiles and a needs-based, target group segmentation. The Newsletterinhalte be individualized by data mining using analog interests read in previous newsletters. “” So who last for example is three shipments mainly for this post RechtsschutzCorner: Alliance answers business questions “has interests, future information about legal protection and D & O issues and who for example, the contribution of asset protection in the family business” has clicked, still current posts in this area receive. This produces a higher attention to the interested parties and leads to increased response and on reporting rates. 5. significant cost savings a high-quality post dispatch with, for example, 2,000 Including printing, handling and postage costs letters between 600 and 1,000 euros. Insurers with same number of recipients can save with a price of 300 euros between 25 and 50% of the costs in an electronic newsletter. This medium completely required material and printing costs. The newsletter is not a complete substitute for the customer information by Post Auch if the newsletter in comparison has many advantages, it is not the best option in any case. A high-quality crafted customer journal especially impresses with its haptic. Therefore, it makes sense to not completely attributable to the print medium to the past. Target should be the right balance of both customer contact opportunity. Alfons Breu