Tag: marketing

Special Offers Legal Services Market

It's no secret that lawyers in our country, and especially in Moscow, a huge amount. This market is very competitive and to attract attention precisely to their companies, law firms often resort to holding various shares (for example, timed to the upcoming holidays) or spetsperdlozheniyam (eg, "the registration of the order, Ltd our company and get a free month of accounting service"). For companies like offers are not loaded on a budget, because discounts usually do not exceed the limit of 15% and the expense of the number of customers benefiting from special offers, as a minimum monthly plan is executed. The task I posed to analyze the large and well known law firms in the presence of special offers, promotions and the effectiveness of such measures. On the eve of New Year most of the companies spent some holiday shares, offered discounts on their services, discounts ranging from 5 to 20%, were given gifts.

And we, mere customers, ahead of everyone's favorite holiday, even a small skidochka – is a pleasant trifle. And at that pre-holiday and posleprazdnichny period, I order the service is for those companies that do not forgotten about it. So a big plus when a company cares and thinks about his potential customers. Now the feast day Defender (23 February) and the International Women's Day (March 8). These are the holidays that we love, celebrate, and most importantly, which are official holidays.

Among all the analyzed companies, only one law firm prepared a surprise for its customers to these holidays, in the form of discounts on registration services firms and businesses. And quite a nice action and thematic – for the holiday February 23 discount for military personnel, and March 8 discount for women founding companies. Also, there are not just stock, timed to the holidays, but just compare, for example, in the form of packages. Pretty good option, because many companies not limited to ordering only one service. For example, the budding company orders registration of the company in a professional legal office. The firm is registered, but the company has little budget, to hire an accountant financially reasonable and makes sense to order a book in support of the same firm, which dealt with registration. And if that same company offers a free month of service, it is her we will order accounting support. The service of registration of firm, probably one of the most popular legal services. For example, another proposal also has a direct relation to the service it – collecting all the documents to register a company in 1 hour total for 3000 rubles. This proposal will probably be even more popular than all the company's registration service, because no one likes to tinker with the documents, but he wants to penetrate and participate in registration process. Even at the stage of self-drafting is just the mistakes, because of which subsequently have to repeat the whole procedure again. Thus, in order to stand out among the many law firms need to offer really high quality and professional service, price competition and a variety of deals, like the distinctive features of your company.

Postman Or Newsletter?

Letters and newsletters in comparison: A direct comparison between mailman and newsletters clearly benefits of the newsletter: the efficiency of the newsletter is higher because higher relevance, improved response rates and a detailed success control can be achieved at a considerably lower cost. The advantages of newsletters at a glance: 1 increase response rates as a general rule: the higher the response rate, the better reaching the target group with its range. While conventional post a small percentage with an average 0.5-3% to the respective programme, respond to a personalized, individual content newsletter filled with with a rate of 5-7% on average more than twice the number of addressed. 2. speed and timeliness of establishing a high-quality customer information pass to arrive at the receiver including printing and shipping an average one to two weeks. Electronically, however, can the content within one to two days maximum be created and reach a few seconds after sending the email of the recipient’s mailbox.

The big advantage is the ability to respond quickly to events. For example, The current financial market crisis has entrepreneur with many problems faced personnel reductions, Bank negotiations, etc. 3. evaluation of marketing activity of each electronic newsletter delivers the shipper-valuable information that can be evaluated in contrast to the traditional post using specific statistical functions and harnessed for the next shipment. This allow meaningful analysis of the behavior of the recipient: how many recipients have received the newsletter? What contributions have interested readers? What reader reactions were there? How often do I forwarded the newsletter? Customer magazine by mail will be sent on the other hand, the insurer has no options percentage to understand how many recipients the mail actually received, what topics they particularly interested in have and whether they have recommended the company.

4. profiling and data mining permit the above possibilities for evaluating information – especially click – and on registration rates for the individual contributions – a compilation of individual customer profiles and a needs-based, target group segmentation. The Newsletterinhalte be individualized by data mining using analog interests read in previous newsletters. “” So who last for example is three shipments mainly for this post RechtsschutzCorner: Alliance answers business questions “has interests, future information about legal protection and D & O issues and who for example, the contribution of asset protection in the family business” has clicked, still current posts in this area receive. This produces a higher attention to the interested parties and leads to increased response and on reporting rates. 5. significant cost savings a high-quality post dispatch with, for example, 2,000 Including printing, handling and postage costs letters between 600 and 1,000 euros. Insurers with same number of recipients can save with a price of 300 euros between 25 and 50% of the costs in an electronic newsletter. This medium completely required material and printing costs. The newsletter is not a complete substitute for the customer information by Post Auch if the newsletter in comparison has many advantages, it is not the best option in any case. A high-quality crafted customer journal especially impresses with its haptic. Therefore, it makes sense to not completely attributable to the print medium to the past. Target should be the right balance of both customer contact opportunity. Alfons Breu

Download Center

Process scheme for developing a business idea in the online business to be successful one! permanent! To secure Internet place, on the floor of the world market, it needs some less but essential steps and procedures, the (if she carefully observed and implemented) you your target, namely the successful marketing of a product in the network an essential piece will bring closer. John Bercow MP insists that this is the case. Again and again people deal with the thought, “something” on the biggest and strongest marketplace, the Internet, to sell. So it is not surprising that almost 95% of all initial “online shop”enthusiasts soon understand that ‘something’ in the Internet sale with quick money is yet not so easy. It starts with the product itself. But soon the next barriers in the way you developed a good business idea, confronted to the supposedly “quick money”. There were still the technical and formal implementation of the Web presence, the laws and regulations, rights and Agree, also the requirements of search engines and especially the user on the website, the payment techniques and of all the “most difficult” – the perfect marketing last.

It is important to take basic steps, and 8! Especially, in this order: 1 the business idea develop, the individual product choice – analog or digital? find your own talents and develop a product, which sold 2. laws and regulations study and act accordingly, your online business in the midst of laws and regulations information about rights and obligations, laws and regulations 3. Technically prepare the website (domain, etc.), domain name registration, Web space, E-mail and co. I have my place in the Internet found 4. The website generate – online or on their own, online Builder vs. “my website template” creating its own home page in two ways – including “my website template” 5. The sales page optimise – salesletter or shopping cart system, psychology of the text – the product spotlight basics for creating a Sale site, which also sells! 6 payment systems integrate into their own page, integration of payment systems in the own home page step by step two payment systems include, which serve almost all customers including private Download Center! 7.

the website for visitors and search engine optimize, from 404 to W3C and htaccess to robots as I optimize my website for users and for search engines and to good last 8 marketing, marketing, marketing… Only after you have successfully been all 8 steps your chances are, to be able to offer products on the Internet permanently and sustainably, right safe and professionally and then also a real merit to produce, if you want to take your business in the hand, without third-party online shop systems or external sales platforms. The then given potential is enormous, we know once these 8 steps to your own! Online business.